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Is Fair Trade Really Fair?
Posted by Matt Earley at about 1pm on Friday February 12, 2010Share the World's Resources-- a website devoted to examining issues of sustainable economics-- has published a great article by Jill Richardson (featuring the JC) examining fair trade and the claims that it makes. Please check it out and discuss at length.
Also, to be totally clear, the article seems to indicate that Just Coffee Co-op uses TFUSA's certification system. We do not and have not since 2005 or so. We offer all of our contracts and financial information here on our site so that you do not need a third party to tell you if we do what we say we do.
A movement that cannot look at itself critically is doomed to failure. We can make all trade fairer by demanding transparency from all of the companies that we buy from and build economic democracy, swilling tasty coffee the whole way.
Read and enjoy!







Is fair trade totally fair?
Is fair trade totally fair? Maybe not. But, is that really the question that needs to be asked? Fair trade is MORE fair than the alternative, so it is a better option by default. There are many fair trade coffee sellers out there that care very much about the farmers, their customers and the planet. I don't think they would be participating in fair trade if they didn't think it was a positive option.
True That.
True That.